Max Dinnerware – Set of 24

Taste the rainbow! Max dinnerware, commonly known as Hellerware, is here. A smash success upon its release by Heller in 1971, nothing captures the design genius of Mr. and Mrs. Modern, the Vignellis, like their iconic melamine plates, bowls, and mugs (ok, we love Massimo’s canonical NYC subway map too). Like Vignelli’s favorite font Helvetica, this casual dishware is undeniably groovy and throwback, yet radically and forever futuristic, plus it always works. With elegant straight sides, neatly stackable and built to last, this is fantastic everyday dishware at your fingertips, here in pitch-perfect solid color sets, black, white or rainbow. Make these stacks – of bowls, two plate sizes, and iconic mugs – the star of your open shelving, pick them up because “the kids need them,” but most importantly, find yourself reaching for them again and again. You can stop scouring Ebay now.

A little history: when Alan Heller saw the Vignelli’s stacking dishware in a museum in the late 1960s and learned that the original manufacturer had closed its business, he sought out Lella and Massimo to bring it back into production. This dinnerware was the first product in the Heller assortment, and it began a long and very special partnership between Heller and the Vignellis. Upon its debut in 1964, the Vignelli’s tableware won the Compasso d’Oro – the most prestigious award for industrial design in the world. Designed to be stacked in a tall, straight column that maximizes storage space and creates a neat cabinet interior, each piece fits securely into the other because of a small lip on the bottom. This lip also lifts the piece off the tabletop, giving it the appearance of hovering.